Course Overview: Customer Value Ladder Mastery

This training course is structured into three comprehensive segments:

Part 1 (90 Minutes): Designing the Customer Journey This section explores the psychology behind client loyalty and how to map a clear, value-driven customer journey. Participants will identify current gaps in their service experience and learn to create a tailored Customer Value Ladder for their business model.

Part 2 (90 Minutes): Offer Design and Smart Upsells This segment guides participants in developing continuity-based offers that increase revenue while maintaining trust. The session includes practical techniques for upselling, cross-selling, and designing intuitive product progressions.

Part 3 (90 Minutes): Digital Communities & Organic Growth Systems The final session introduces strategies to scale engagement using community platforms and digital tools. Participants will design a challenge-based growth strategy and learn how to automate referrals and repeat bookings through digital ecosystems.

Outcome Objectives for Participants:

• Develop a personalized Customer Value Ladder that promotes recurring business
• Understand customer behavior patterns to increase loyalty and lifetime value
• Implement growth systems using social proof, challenges, and digital tools

Duration: 4.5 hours for one day
Number of Participants: A minimum of 5 Participants
Target Group: Beauty entrepreneurs, salon owners, service professionals, and educators
Language: English
Delivery Method: Online Training Course or in Person (via Zoom)

Course Overview:

This leadership and management training course consists of three parts:

Part 1 (45 Minutes): Understanding Modern Leadership

• This session explores various leadership theories and their applications in today’s business environment. It addresses the evolution of leadership styles and the impact of modern challenges on leadership approaches.

Part 2 (45 Minutes): Effective Management Techniques

• In this segment, participants learn about strategic decision-making, change management, and innovation in management. The focus is on practical strategies that enhance a manager’s ability to lead teams and manage organizational change effectively.

Part 3 (30 Minutes): Ethical Leadership and Sustainable Management

• The concluding part discusses the importance of ethical leadership and introduces methods for fostering a culture of integrity and accountability. It also covers the evaluation of management practices and their sustainability.

Outcome Objectives for Participants:

1. Acquire a deep understanding of modern leadership and management theories.
2. Build skills in strategic decision-making and change management.
3. Learn to lead ethically and manage with a focus on sustainability.

Duration: 2 hours for one day
Number of Participants: A minimum of 8 Participants
Target Group: Current and aspiring leaders, managers, and professionals in supervisory roles.
Language: English
Delivery Method: Online Training Course (via Zoom or MS Teams)