Course Overview: Customer Value Ladder Mastery

This training course is structured into three comprehensive segments:

Part 1 (90 Minutes): Designing the Customer Journey This section explores the psychology behind client loyalty and how to map a clear, value-driven customer journey. Participants will identify current gaps in their service experience and learn to create a tailored Customer Value Ladder for their business model.

Part 2 (90 Minutes): Offer Design and Smart Upsells This segment guides participants in developing continuity-based offers that increase revenue while maintaining trust. The session includes practical techniques for upselling, cross-selling, and designing intuitive product progressions.

Part 3 (90 Minutes): Digital Communities & Organic Growth Systems The final session introduces strategies to scale engagement using community platforms and digital tools. Participants will design a challenge-based growth strategy and learn how to automate referrals and repeat bookings through digital ecosystems.

Outcome Objectives for Participants:

• Develop a personalized Customer Value Ladder that promotes recurring business
• Understand customer behavior patterns to increase loyalty and lifetime value
• Implement growth systems using social proof, challenges, and digital tools

Duration: 4.5 hours for one day
Number of Participants: A minimum of 5 Participants
Target Group: Beauty entrepreneurs, salon owners, service professionals, and educators
Language: English
Delivery Method: Online Training Course or in Person (via Zoom)