Workshop Overview

This workshop is designed to equip students and employees with state-of-the-art knowledge and best practices needed to successfully design and implement innovation strategies.

First, we discuss the foundations of innovation, gaining an understanding why innovation is an important driver of firms’ competitive advantage. Second, we explain the distinction between sustained and disruptive innovations and show the importance of balanced innovation strategies that take into account both types of innovation. Third, we discuss how firms implement innovation strategies. Students/Employees will learn about sustained innovation processes (idea generation and execution) and organizational approaches towards disruptive innovation such as technology sensing networks and corporate venturing. Fourth, the creation of an organizational climate in which innovation is discussed. Finally, Open Innovation, Intellectual Property Management, Business Model, Value BluePrint EcoSystem, and the dynamic link between Innovation Strategies and Portfolio Management methods are deliberated.

Throughout the workshop, the case study method is used, complemented by plenary discussions. Students/Employees should individually read and prepare the cases in advance.

Innovation & Value Chain Management

1. The Shift from Closed to Open Innovation

2. Business Model Innovation & Open Business Models

3. Business Model Framework

4. Technology Markets

5. Valuation of IP

6. Technology Transfer & Corresponding Agreements

7. Spin-Offs

8. The Role of Networks in Innovation

9. Strategic Alliances

10. Understanding & Managing Ecosystems

11. Value BluePrints

12. Technology Platforms

13. Platforms Owners vs. Complementors

Outcome Objectives for Participants

1. Understand the difference between closed and open innovation.

2. Understand the drivers behind the shift from closed to open innovation.

3. Understand that open innovation paradigm has brought a more business-oriented mindset to innovation.

4. Understand what a business model is and the holistic view it offers of a company.

5. Understand that business model is an important ‘locus of innovation’ and how open business models may unlock value inside the firm.

6. Be able to map the business model of company and systematically analyze the opportunities for business model innovation.

7. Understand the dimensionality, antecedents, and contingencies of BMI:

a) Be able to characterize the dimensions of a business model innovation;

b) Understand how business models should be aligned to a firm’s open innovation strategy;

c) Understand how factors like managerial cognition affect BMI.

8. Understand the (growing) importance of markets for technology and how to expand firms’ options to profit from their technology.

9. Understand what a license agreement is (scope, obligations, duration…), and the different methods for valuing intellectual property that can be used for such agreements.

10. Understand why firms have become more open to external technologies.

11. Understand how adopting a business model that embraces co-creation of products with customers and its broader community.

12. Understand what lead users are and the role they can play in corporate innovation.

13. Understand how broader producer-user ecosystems create synergies that help addressing the challenges of user innovation.

14. Understand that innovation networks exist within and between organizations, and be aware of key insights on how they affect firms’ innovative performance.

15. Understand basic concepts of social network analysis that allow to formally describe (innovation) networks of firms and individuals.

16. Understand that many real networks are “small worlds”, why such networks tend to foster creativity and what the main managerial implications are.

17. Understand how a firm’s network represents “social capital” performance.

18. Understand how innovation success requires attention not just for execution excellence, but also for the risks in the wider innovation ecosystem.

19. Understand how ‘value blueprints’ for the entire ecosystem help to identify co-innovation.

20. Understand how firms can proactively manage their ecosystem.

21. Understand how platforms have been conceptualized from an economics and engineering perspectives.

22. Understand the natures of the relationship between the platform owner and its complementors and the various challenges that this creates.

23. Understand how modularity (both in technical terms and in terms of IP) can be used as a mechanism to create and capture value.

Duration : Sessions consist of 3-4 hours/per session (5 working days or sessions)

Number of Participants  :  A minimum of 8 participants ( online )

Target group :  Students/Employees(  preferably from different departments/sections/backgrounds)

Language : English or Arabic

Delivery Method :Online Training Course (via Zoom or MS Teams)